Using Digital Marketing to Attract the Right Tenant

man in suit pressing finger to glass with overlay with icons and digital marketing written on it

Being a landlord can be a very rewarding experience. Or, it can be an absolute nightmare. Much of this depends on your tenants. While leasing to a person or family that consistently pays rent on time, takes care of your property, and follows the rules of the neighborhood or community is an idyllic situation, this is not always the case. So, just how do you find this “ideal” tenant?

Traditional means of advertising your rental property such as taking an ad in the local newspaper still yield a certain level of success. However, many landlords are turning to a more high tech means of getting the word out about their available rental properties, digital marketing strategies.

All landlords from savvy real estate investors running large apartment complexes to landlords with one rental home benefit from using digital media to market their properties. Here are just a few simple tricks to help you get started.

Use Rental Websites

One of the most commonly used media forms is rental websites. Inman News says, “millions of people search sites like and to find places to rent.” This makes utilizing this media form a very desirable route for landlords.

Create Your Own Website

Website’s are fairly easy to create and maintain these days utilizing available tools such as Zillow’s RentalPro or other similar, easy to use content management systems. Having your own website, or even just a few pages listing all your property details and leasing requirements can give you an edge by providing potential tenants an easy to use, fast way to access your offerings.

Some of the things you may want to consider incorporating into your website listings include:

  • Property details such as size, number of rooms, rental price, etc.;
  • Photos of the property
  • An outline of the eligibility requirements such as credit requirements, pet information, payment procedures, etc.;
  • Your contact information

Take Advantage of Social Media

Once your website is established, you will need to promote it. If people don’t see it, it does little or no good. Social Media such as Twitter, Facebook, LinkedIn and Pintrest can be great ways to get your website, and your listings noticed.

Create a Facebook page for each of your listings. Be certain to include a condensed version of the pertinent info such as the property information, your contact info, and a few pictures, as well as a link to the listing on your website. Be sure to post frequently and send links to all your friends and followers.

Contact the professionals at Insurance by Castle today at 800•644•5443 to learn more about landlord insurance and design the policy that best suits your individual needs.

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